Value Chain for Twix Mix Textile Industry

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Inbound logistics

Twix Mix Textile Industry produces its raw materials in their farm industries as well as purchasing production materials from farmers. Twix Mix Textile Industry has its dedicated plantations for large scale growing of cotton. They also have different scientific development growth and development of worms to produce silk and fiber. It has large-scale ranches for the rearing of sheep used for sheering wool required for the production of heavy clothing. Raw materials from company farms are harvested processed and packaged in storehouses to be ready for use in various production processes. Purchased raw materials include harvested cotton, fiber, and silk (Hubert, 2005). They purchased in kilograms and taken to company factories for purification and later transported to respective company centers for storage and manufacturing process.


Twix Mix Textile Industry has over 3,000 active industries all over the world to facilitate production of final products. Manufacturing process deals involve purification of materials, treatment and chemical bonding of materials and final stitching of desired final product. Production process performs recycling waste products to save on the cost of production as well as saving on energy (Hubert, 2005).  The process for producing final products is divided according to levels of division of labor and specialization. Some firms deal with the production of blankets and related materials, other manufacturers wearing clothes, and some centers deals with the production of cautions, mattresses, and decorations.

Outbound Logistics

Twix Mix Textile Industry sells their final products on wholesales to both local and international customers. Most of the products are exported to other continents such as Africa, Europe, Asia, Australia, Antarctica, and parts of USA. Potential customers also include other industries such as furniture, vehicles, and plastic industries that depend largely on their final products (Kassa, et al., 2011).

Marketing & Sales

Twix Mix Textile Industry does not incur many costs in facilitating advertisement operations. The cost of advertising is mostly incurred by their large scale customers who deal with retails, wholesale, and repackaging. However, potential customers locally and abroad receive news through representative industries via production of magazines, social media, as well as branded product trademarks.


Out of sale, services include special guarantees to customers. High quality and standardized products are manufactured ensuring uniform products are supplied all over the world. The company does branding and blending of products. Twix Mix Textile Industry performs market research analysis on behave of large scale customer and produces fashionable clothes as demanded by consumers. Latest fashions, trends, as well as taste and preference, are guaranteed within Twix Mix Textile Industry. Patterns and lifestyle demanded by consumers are collected through market analysis and direct interaction with consumers (Kassa, et al., 2011).


The company structure is governed by established industrial policies, ethical issues and standards that define traditions and culture of Twix Mix Textile Industry. The structure of organization constitutes various summits, boards of directors in the highest rank, committee of members, research and innovation professions, finance, departmental heads, sales and marketing and other staffs in lowest rank. The channel of communication involves formal and informal communication as well as professional reporting. Management is mostly through monitoring via technology devices as well as the application of dashboards within production units. Final decision making is done by boards of directors and summit.

Human Resource

Twix Mix Textile Industry is dedicated to training professionals, experts and consultants direct from universities. Recruitment process involves high-level consideration of skills, competence as well as knowledge. Communication skills and ability to handle machines are extra training facilitated within Twix Mix Textile Industry. Workers are provided with extra care through welfare plans, incentives, and promotions. All workers are protected through Sacco and under health security from dedicated insurance agencies (Kassa, et al., 2011). Job security is also guaranteed with retired age, subsidies and compensation provided through Twix Mix Textile Industry work relationships policies.


Twix Mix Textile Industry applies modern industrial technologies within production and manufacturing units. From agricultural departments to industrial departments, most of the infrastructures are technologically based. Farming is automated with most of the harvesting performed by machinery equipment. Modern industrial equipment is applied in all processes to save energy, time and promote standardization. All operations, transactions, and processing are controlled by computerized bus systems that guarantee accuracy in finance, maximum production of at minimal cost and verified accuracy (Navy, & Johnstone, 2012).


Twix Mix Textile Industry has a dedicated system for procuring materials through direct involvement of internal and external stakeholders. Twix Mix Textile Industry has established permanent links with large scale farmers, agricultural industries, and chemical industries to facilitate easier and continuous supply of commodities. The entire firm performs the procurement process through procurement office. Policies and procedures of procuring equipment, raw materials, and technology devices apply common rules and regulations such as rising of tenders, market searching as well quality considerations. Legal procedures, standards, and compatibility issues are considered through established international industrial requirements and policies. ISO and NIST standards and guidelines are strictly followed within procurement process (Navy, & Johnstone, 2012).


Hubert S. (2005).  Value Chain Analysis for Policy-makers and Practitioners. USA: International Labor office

Kassa, H., Tefera, B., & Fitwi, G.(2011). Preliminary value chain analysis of gum and resin marketing in Ethiopia. USA: CIFOR

Navy, H., & Johnstone, R. (2012). Commodity and product identification for value chain analysis. India: APH




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