What Are the Potential Effects of Amending the Logistics Strategy on the Bonded

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Logistical assessments have always exerted a strategic function in business. Amid retailers and wholesalers, the logistical issues normally surpass inventory management Furthermore transportation to comprise one of the most vital factors in business triumph entailing the setting about markets as well as the supply sources. In the case of the manufacturers, logistics attributes itself with issues as the basic as the location of the plant, sourcing of raw materials, along with principles of customer service. In latest years, variations in the business situations have compelled companies both large as well as the small to reimburse predominantly close concentration to the manner in which this utility relates to others. The regulations by the government, the wellbeing of the nation’s transportation system, energy limitations as well as technological developments offer a representation of the important deliberations in formulating a business strategy.

Porter’s Five Forces Model

Through the clear assessment of and comprehension of where power lies, it is possible for the organizational decision makers to take fair advantage of a state of affairs of vigor, improve any situation of weakness, and consequently avoid making the wrong steps. The attribute makes it an imperative component of the logistics planning toolkit. Traditionally, the tool is employed in the identification of whether new services products and businesses have the prospect of being a success. In the case of the amending the logistics strategy, the tools aids in the assessment of whether the idea is going to be beneficial and thus profitable for the organization instituting the change (Mungenast, 2013).  The tool is exceptionally illuminating when applied in the assessment and comprehension of the balance of power in other situations.

The Porters’ five forces that are applied to the assessment of the logistics strategy include:

Supplier Power- Medium

The component of the model involves an assessment of how easy it could be for the suppliers to escalate prices. The component is dictated by the number of suppliers of every input, the distinctiveness of their product or service, their power as well as control over the organization (Barth & Wolff, 2011). It follows that we the carriers which encompass motor, air, moreover ocean, the physical asset providers as the public warehousing, and the IT vendors as main suppliers for the organization. Even though most of these industries face severe competition along with over-capacity, the suppliers bargaining power is moderate. The industry is not an extremely key client for the supplier. Logistic companies do not correspond to a chief piece of their business.

Buyer Power- Medium to High

The overall question that informs this component is the assessment of how easy it is for buyers to make the prices that the organization is charging for their products down. Again, the component is dictated by the number of consumers, the significance of each consumer to the business, the cost they will incur if they switch from the organization’s products moreover the services to those of the competitors among others (Musiolik, 2014). The situation that is taking place in the industry encompasses the assertion that customers, particularly big ones, are repeatedly exerting descending pressures on prices and consequently bargaining for superior quality as well as more services, which results to a diminishing of industry profitability. In most cases, especially for smaller logistics companies, sales are intense in few accounts. Additionally, customers feel convinced that they can do at all times locate a substitute service provider moreover could play companies against each other (Musiolik, 2014). The third attribute explaining the situation is that they have the aptitude to change providers as they wish and suffer least costs. The final explanation is that the buyers exert certain amount the threat of backward assimilation, taking logistics back in-house.

The common attribute is that buyers go through a learning process via the repeat purchasing along with the accumulation of knowledge about the diverse logistic services, their uses, as well as the distinctiveness of competing firms. In due course, as buyers become more refined, and purchase becomes dependent on superior information, logistics services thus become more like merchandise. Particularly the case of big buyers who could stop using logistics services once they collect the essential experience as well as knowledge (Barth & Wolff, 2011). It is thus manifest that there is an ordinary force plummeting delineation of logistic firms in the industry.

Competitive Rivalry- High

The main attribute that is important in the component relates to the number as well as the competence of your competitors. In case the organization has many competitors, who they provide similarly striking products along with services, the organization will most likely have diminutive power in the situation since suppliers along with buyers will go somewhere else if they are not receiving a good deal from the organization (Barth & Wolff, 2011). Many large logistics companies strategically aim industries as automotive, computers, electronics, along with retail. These market segments are extremely competitive; moreover, margins are extremely low. There are many logistics companies that operate in this space. The logistics industry is additionally extremely disjointed as more than 1000 companies represent it; with the four biggest companies representing approximately 7% of the total 3PL market (Mungenast, 2013).

Competition is predominantly dependent on price as well as service; since consumers see costs decrease as the chief reason for logistics outsourcing moreover perceive the fragmented logistic services as merchandise or near commodities. There is a shortage of demarcation among logistics providers, with the assertion that switching service providers are not a serious problem. The co-existence of two 3PL logistics business models, chiefly asset-based along with non-asset based, in addition to several overlaps in reporting from other adjoining asset-based industries generate sturdy pressures on pricing moreover profits (Musiolik, 2014). The high fixed costs relating to the asset-based players exercise massive difficulty to fill their capacity, which frequently leads to price cutting when there is surplus capacity.

Threat of Substitution- Medium

The component is impacted by the aptitude of your clientele to find a dissimilar method of getting what you offer. The best example is that of a company that supplies unique software product that automates a key process; people could surrogate by completing the process manually or else by outsourcing it.

The common assertion is that there are some substitutes the logistics services. Carrying out logistics as well as supply chain management in-house could be a substitute for the logistics services provided. The additional substitutes are the broad variety of firms that concentrate in precise service areas as the motor carrier, forwarder, warehousing among others (Musiolik, 2014). The main rationale as to why they are taken to be substitutes relates to the common observation that one factual stop shopping attribute which is the chief idea of the logistics firm model was not attained in many cases. Companies are inclined into having strong abilities in one area, but weak in others, and are hardly ever strong in all areas. Once some them realized a complete assortment of services furthermore had all pieces for doing logistics alongside whole supply chain inbound, outbound, data management, there are difficulties in the provision of incorporated solutions (Barth & Wolff, 2011). Therefore, probable customers pick either logistic company that is strong in a precise area or specific firms for a service and consequently uphold logistics planning along with supply chain management in-house.

Threat of New Entry- High

Power is additionally influenced by the likelihood of people entering the organization’s market. If it costs less in time or money to penetrate your market as well as compete efficiently, then there are more players who will be willing to penetrate the market. The threat of new entrants is addressed regarding the following attributes:

  1. Pressure from Adjacent Industries

Pressured by passionate competition along with inadequate prosperity in their industries, wholesale distributors, carriers, freight forwarders, in addition to warehousing companies try to broaden their service offerings to distinguish and consequently offer more value-added services. These companies begin by providing services that logistics companies are offering with some of them ultimately become logistics companies. The common attribute is that most of the accessible logistics companies followed the similar path earlier in the 1980s as well as 1990s (Barth & Wolff, 2011). The dynamic still prevails and places pressure on existing logistic companies via dipping the productivity of the industry as additional players come into the market. It is additionally evident that numerous foreign competitors penetrated or plan to penetrate the U.S. market with full logistics service offerings.

  1. Economies of Scale

In most cases, logistic companies face difficulties in their attempts to exploit the economies of scale that are assumed by their business model. The majorities of the customers need tailored logistics solutions and frequently place themselves as a “special case”; consequently contracts end up with very exhaustive specifications that do not permit logistic companies to scale up their operations (Mungenast, 2013).

  1. Capital Requirements

The potential entrants, as warehousing firms’, carriers, freight forwarders, possess the required capabilities and consequently have devoted in infrastructure that allows them to do the fraction of the activities logistic companies perform (Mungenast, 2013). They may need to devote more in technology along with other areas, but capital is not the important barrier as in other fields as mineral extraction or integrated circuit production.

  1. Experience

The chief component of the logistic company is the human capital. Experience in the logistic industry along within the industry verticals they serve is one of the chief attributes that could act as a hurdle to entry. However, the high turnover of employees in the logistics industry makes it possible for the competitors along with new entrants to overcome the barrier

PESTLE Analysis

The PESTLE analysis offers a view of the external environment that the logistics company operates in. The assessment of this attribute reveals that there are five external components that that impact the life of organizations. These components include the Political environment, Socio-cultural environment, Economic Environment, Legal environment as well as an Environmental factor.

The PESTEL assessment below is that of the forces that a logistic company faces in the EU Market

  1. Political

EU has fashioned closer relations with their immediate neighbors thus enabling bigger exports, liberated movement of services, payments as well as capital for trade and investment. The previous liberalization in the 90’s had many national postal companies acting like the monopoly. EU later decided to create postal improvement that initially totally liberalized the market. The liberalization happens via acquirements of the well-established companies as well as the smaller national companies. Precisely, the same way that happened to DHL via acquisition by Deutsche Post in 2002 (Kayumi, 2011). Complete liberalization in Europe gives current companies time to reinforce their positions; construct new networks furthermore grow the wider portfolio of customers. The EU has additionally built up confidence in European political along with the economical prospect of every member which allows the companies to create longer term decisions, strategies in addition to investment plans (Kayumi, 2011). At present, the logistics market is highly competitive Furthermore companies have to possess the capital to set up strong moreover powerful position in such an environment and to have developed networks that are supported by the contemporary technologies.

  1. Economic

The logistics industry is highly potential market Furthermore its growth is openly related to the level of GDP. Global business is on the increasing level and in concert with industrialization has made logistics services more significant for most of the industries. Also, the product life cycles have been abridged, quality consciousness among consumers is growing and so as to succeed companies are compelled to uphold high-quality standards.

The global economic crisis lead to a decline in economy furthermore has affected the whole logistics sector. The volume of shipments diminished and the depression slowed down the entire market. Even the huge corporations have to struggle with the decreased revenues furthermore change their investment decisions along with the business strategies (Neubauer, 2011). Governments in Europe shore up investment plans via the structural reforms along with programs that give confidence to investors to invest. Throughout the huge economic crisis in the 1930s, the intervention did not take place and that government at the time tended to act independently without transnational or even global collaboration (Hasan, 2013).  The contemporary economies learned from these mistakes which aid to subordinate the repercussions; augmenting customer demand along with supporting the start of growth. Owing to the crisis companies modified their investment plans but did not discontinue them. The uses of merges with the smaller companies, agreements along with strategic acquirements symbolize one method that has been employed in increasing the aggressive advantage.

  1. Social- Cultural

The Social as well as the cultural components impact the customers’ interests, attitudes, as well as opinions. It is imperative that companies offer products as well as services that aspire to harmonize and meet customers’ needs and wants. If they do not rapidly respond to transforms in society, they will end up losing the market share and that the demand for their product and service will decrease. The removal of border lines ensures that trade as well as business in Europe supplementary accessible (Neubauer, 2011). The emerging markets are places that are continuously developing furthermore speedily growing. Even though the infrastructure is not as urbanized as in Western countries, there is going to be improvements in the economic growth. It is imperative for companies to establish their brand and consequently attain good Moreover reliable image with service quality amid its customers.

Logistics industry plays one of the core roles in the economic expansion globally not simply within the European market. Growth in the volumes of goods transport has resulted in superior CO2 emissions which consistent with climate scientists’ assertions exhibit direct impact on the global warming. The social cost for the society as well as governments discourages the social costs via the use of fines, taxes furthermore legislation (Hasan, 2013). The responsibilities of the companies are to diminish these costs and consequently work with supplementary efficiency moreover environmentally friendly methods of transport. Social costs have the unenthusiastic impact on customers’ expenditure but may be balanced by the better offer of environmental welcoming oriented products.

  1. Technological

The technological environment is the essential component of each business that speedily moves it forward. Technological innovations have altered the world moreover manner in which each business operates. It has created a society that expects immediate results. Information exchange that occurs between companies, customers, people as well as any stakeholders is taking place faster. The attribute consequently offers benefit to businesses as they can respond swiftly to any changes in the operating environment (Christopher, 2012). On the other hand, the aptitude to react quickly additionally comes with extra weight on companies since they are required to deliver on time and without any delays.

Consumers in the service industry have to face novel challenges incessantly in managing, planning, as well as monitoring their business processes. Companies in logistics industry started have offering personalized logistics answer to resolve the challenges (Bot, Bernard & Carl-Stefan, 2003).  An example is in the safety transport of perceptive products as pharmaceuticals along with vaccines to the healthcare industry that is done within a temperature-controlled atmosphere. Operations in logistics industry do not only relate to cars, vans along with aircraft since there are additional components of the infrastructure that require technological development along with improvement (Christopher, 2012). These areas include collection, transport posting, sorting, warehousing, delivery and Information Technologies (Bhat, 2011).  IT is vital. Speed along with reliability is central success element to facilitate the meeting of standards Furthermore quality and gain additionally advantage among the competition.

  1. Legal

The legal factor is imperative for operations of each company. It is evident that companies have responsibilities as taxes, directives, as well as rules that they must be aligned with to be able to operate in the market. The legal factor can either place numerous obligations on the company or can generate market conditions that are beneficial for business. The issue of liberalization is an example of the advantage. The additional issue of removal of border lines along with liberalization facilitated the building as well as the strengthening of situations in the logistics market (Kayumi, 2011). There are no special furthermore expensive authorizations that are necessary for the logistics industry which is the additional benefit for companies. Conversely, there are obligations that equilibrium the above reimbursement in the context of fines, taxes as well as directives that are chiefly related to environment (Neubauer, 2011). It is thus evident that companies are compelled to invest in operations that are environmentally friendly.

Bonded Operations

Bonded operations encompass the use of a secured area whereby the imported dutiable merchandise is stored, manipulated as well as undergo additional manufacturing operations with a stipulation of when they should start paying duty on the merchandise. Some of the issues that support bonded operations include the fact that there is no collection of duty until the merchandise has been withdrawn for consumption. Thus, the importer exhibits control over the employment of his money till the duty has been paid upon removal of the merchandise (Kutkaitis, & Župerkienė, 2011). If there is no domestic buyer that has been found for the imported merchandise, the importer has the option of selling the merchandise for exportation, thus eliminating his responsibility to pay duty. Many items that are subject to restrictions could be stored in a bonded warehouse, and that duty that is owed on merchandise that has been modified is determined during the withdrawal from the bonded storage.

Some of the effects of amending the logistics strategies relating to the bonded operations including the shift from the traditional attribute of off shoring to near-shoring. The shift has seen a significant in the sourcing strategy where other than the procuring of supplies as well as outsourcing manufacturing to where it is cheapest, companies are concentrating on carrying out the activities as close as possible to the end market (Bhat, 2011). The second impact is that there is an increase in the number of companies that are reassessing the packaging and product designing with the objective of reducing the weight as well as increasing the shipment density. Certain manufacturers are redesigning by rolling the consumer products as aluminum foil and toilet paper that the cardboard tube in the center is less (Bhattacharyya, 2008). The last attribute has been in the shift from the lean inventory strategies to the lean-transport hybrid strategies, with the objective being in the reduction of the inventory costs.

The challenges that are faced in the logistics strategy include:

  1. Government policies are among the greatest challenges that face the logistic strategy especially on the issues of environmental conservation whereby the policies by the governments are making it very expensive for companies to attain full compliance (Morcos & Henshaw, 2009). The tough policies by the governments for the protection of the consumers are making compliance very expensive because the company is competing with others from different regions that have less tough policies beating their need to make profits.
  2. The limited ports and airport capacities are proving to be a challenge as companies are unable to make bulky deliveries to the consumers to cut on the transport costs. Additionally, the limited personnel in these facilities are additionally an issue as the clearance of the products they are delivering takes a very long duration (Zhao & Wang, 2010). Additionally considering that some of the products are time bound and perishable end up failing to meet the client demands, losing them in the process.
  3. Customization as well as segmentation which follows the assertion that flexibility is a key target since globalization is altering the manner in which companies view and consequently use their supply chains in competing and gaining market share. The global companies are being forced to manage multiple supply chains and are assessing the operations to not only distribute goods on time but also to tailor moreover respond to opposing customer as well as supplier expectations concerning pricing and packages (McKinnon & Kreie, 2010).
  4. The question guiding this attribute is on why is it so imperative to uphold and even amplify velocity of the supply chain? (Manalo & Manalo, 2010). The assessment establishes that whereas firms are attempting to augment product velocity that is in the supply chain to subordinate cost via reducing product storage duration and damage, the transportation times along with border interruptions feature of global logistics restraint product velocity (Morcos &Henshaw, 2009). Additionally, it highlights the issue of the extended transit times and contacts in-transit increases the product hazard for deliberate or unintentional damage and tumbling velocity and ultimate flexibility.
  5. Agility. Guaranteeing the supply chain agility has been asserted by supply chain directors as one of the three most imperative general impediments their teams are facing. As the fraction of the multichannel revolution, customers are demanding and consequently being offered an increasingly wider choice of alternatives on how their products are distributed (Sheffi, 2013). This situation presents the supply chain teams with novel challenges concerning how to administer outbound logistics.

The less than container load encompasses a shipment that is not going to fill a container. With the use of an LCL shipment, one pays for the load to be shipped in a container with one or additional loads from other clients of the freight transport supplier (Manalo & Manalo, 2010).  If one knows that they cannot fill a 20-foot container, LCL is the most rational option in the context of costs along with convenience.

The FCL, on the other hand, refers to a solitary container that is booked by a shipper to transport their cargo. The service is frequently used by shippers who have sufficient cargo to fill the whole container implying that it is cost effective for them to book an FCL shipment (Anderson & Dekker, 2009).

When it comes to the subject of ocean freight, numerous shippers endeavor for full container loads, with the belief that it is their best option for moving goods across the sea. The operators of the bonded operations take this attribute into consideration as the less-than-container load shipments can cost significantly more. Nevertheless, some bonded operators have started to take a broader sight of their supply chains; finding that the smaller shipments can be the main cost-effective alternative for the certain amalgamation of goods, order size, along with market need.

The diverse uses of IT in logistics in logistics include:

  1. Computerized Shipping along with Tracking. The employment of the modern technologies along with web-based software, as the transportation management system (TMS), one can simplify the supply process moreover dramatically decrease shipping errors (Christopher, 2012). Employing systems as ERP, TMS, and even CRM makes savvy business owners to merge all features of their supply chain in one place.
  2. Radio Frequency Identification is an imperative portion of technology provides numerous benefits to the business owner. RFID chips are positioned on each product furthermore offer a means for business owners to track their inventory (Uckelmann, 2012) effortlessly. The increased visibility of the RFID significantly improves the supply chain effectiveness via sensing any order anomalies as they happen, facilitating the employees to instantly correct mistakes.
  3. Use Social Media in Streamlining the Supply Chain. Social media can be employed in interacting with customers, responding to questions, reporting accidents as well as weather conditions that could obstruct delivery schedules furthermore generate automatic updates concerning your inventory (Sheffi, 2013).
  4. Streamlining via the communication as well as effective collaboration with suppliers worldwide. Connecting via making the connection between what the customers want along with what you produce (Bowersox, Closs & Cooper 2013). Analyzing the supply chain and manufacturing options and consequently deciding on the plan that will develop the best use of the organizational assets.


From the above assessment, it is evident that there is numerous attribute that impacts the logistics strategy. As will be evident in this article, numerous companies have reacted to the challenges through the development of competitive strategies that are based in part on such model as postponement with speculation, consolidation, standardization, furthermore differentiation. It is additionally evident that the amendment of the logistics strategy results in the diverse attribute that has far-reaching impacts on the company and the regions that they operate. The assessment of the porter’s five forces generates a reliable assessment of the issues as well as factors that impact the success of an organization that operates in the logistics industry, with the PESTEL analysis being an exceptional attribute that informed us of the external issues affecting the success of the logistics company. Through the assessment of the value that IT adds to a logistic company, it is evident that the benefits are numerous with the tracking of the shipping as well as streamlining the supply chain being the core benefits.


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