Crisis Communication Management
Review the article: Frohlichstein, T. (2003). Follow me: Message maps lead the way to better media interviews. Public Relations Tactics, 10(5), 20-21 Now develop a response for a crisis or risk situation in your organization or field. Identify the stakeholders who will receive the messages, potential stakeholder questions and concerns, key messages, and supporting facts. Explain the best course of action when previous communications have been misunderstood or when communications are interrupted. Integrate a message map matrix like the one that is mentioned in the Frohlichstein (2003) article. Begin with an introduction.